April 2021
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Learn From The Marketers, But Be Savvy

When it comes to your health, it’s good to be informed.

We live in an age of ‘Information Abundance’. It seems everywhere you turn there’s another website, pamphlet, TV commercial or tradeshow devoted just to health and fitness products. It’s easy these days to find information about whatever ails you, bothers you, upsets you or challenges you.

As they say “Knowledge is Power” right? So soak up all you can and act upon the information you’ve learned?

Not so fast!!

While it’s great to be informed, heed this warning: not every resource is a reliable resource. Especially when it comes to marketing practices and the internet in particular.

Please be aware that just because something is on a website, or in an email that does not make it true. Or even semi-accurate.

There is pretty much NO regulation for internet marketing. If someone can afford to buy a webspace and put up a website, they can say pretty much anything they want to say. Whether what’s been said on that website is true or not is only your responsibility to decide. So, just because it’s there in front of you doesn’t mean you have to or even should believe it.

Look at more than one resource. Get to know who the authorities on the subjects you’re researching are and follow them closely. Check in with their sites when you find something that sounds too good to be true. Because the brutal truth is that if it SOUNDS too good to be true, it probably IS too good to be true.

Take everything you read with a grain of salt and then re-research it and re-research it again. It’s important to be informed, particularly when it comes to a subject as vastly important as your personal health and well-being.

While there is SOME regulation with other media like TV and radio commercials and magazine and newspaper ads, there are still ways to word advertisements that can make them misleading.

For instance when someone claims you could “Lose Up To 25 lbs in 5 weeks” it means EXACTLY that. That you COULD lose that many lbs, but it’s more likely that you will not. ‘Up To’ are the operative words. You could lose that many lbs but it’s not very likely.

If there is a before and after shot of what appears to be a regular person that started out in bad shape and wound up in great shape, read the fine print. There’s probably going to be some tiny little line at the bottom of the page that says *results not typical.

And don’t believe the ads with pictures that have a really thin and in shape looking model saying they got that way using the product in the ad. If you look way down the page, you’ll probably also see a little tiny line that says “Paid Endorsement” which basically means that the model was paid for his or her appearance in that ad, and more likely got in the shape they’re in long before they came to be associated with the product.

Sure, the Internet and other Mass Marketing Media these days is a convenient way to get information but always, ALWAYS research more than just one claim to be sure what you’re reading is an accurate representation of the truth.

Remember: This is your health. And what’s more important than that?

Jackie Burgmann PhotoAbout Author
There absolutely is a lot of misinformation out there but one of my favorite authorities is Mike Geary. You are in good hands with his Truth About Abs manual.

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